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CAPABILITY 03 — MARKET

Conversion Rate Optimization (CRO) & Split Testing

Turn existing site traffic into revenue. Through friction analysis, A/B landing page split testing, heatmaps, and checkout optimization, we maximize your conversion rate.

A/B Split Testing Hotjar Heatmaps Checkout Optimization Friction Analysis Form CRO Copywriting
Request CRO Audit & Proposal → Explore CRO Methods ↓
cro-experiment.runtime.config
+32%
Average Form Conversion Lift
100%
Statistically Valid Experiments
// Webnety CRO Testing Engine
"splitTesting": "95%+ Confidence Level",
"formFriction": "Minimal Fields",
"uxAudit": "User Behavior Recording"
Data-Driven A/B Experiments 95%+ statistical confidence split testing
Sub-Second Frictionless Checkout Minimal checkout steps & mobile form optimization
+25% to +60% Lift Averages Proven revenue growth from existing website traffic

Funnel Optimization

Methodical Conversion Engineering

We replace opinion with empirical user data to increase conversion rates across every landing page.

A/B & Multivariate Split Testing

Test headlines, CTA placements, button styling, and layout variations simultaneously. Statistically significant test results drive continuous conversion growth.

  • Headline & Value Prop Split Testing
  • CTA Placement & Color Contrast Testing
  • Statistical Significance Verification

Heatmaps & User Recording Audits

Analyze real user scroll depth, click rage points, and form abandonments. We pinpoint exactly where potential buyers drop off and fix the issue.

  • Click & Scroll Heatmap Analysis
  • Session Recording Behavioral Review
  • UX Friction Point Audits

Frictionless Form & Checkout UX

Streamline lead forms and checkout flows. Autofill support, reduced field counts, and clear security trust badges turn reluctant visitors into customers.

  • Multi-Step Lead Form Optimization
  • Mobile Checkout Speed Engineering
  • Social Proof & Trust Badge Placement

Explore Other Marketing Practices

Marketing Overview →

Marketing Practice 01

Paid Acquisition & PPC →

Google Ads, LinkedIn B2B performance campaigns, and Meta retargeting funnels.

Marketing Practice 02

Content & Topic Hubs →

Topic cluster architecture, pillar pages, E-E-A-T authority content, and lead assets.

Marketing Practice 04

Organic SEO & Analytics →

Technical search audits, keyword mapping, backlink strategy, and growth analytics setup.